A portfolio of diverse utilities on the leading edge of consumer energy conservation partnered with Larkspur to find new ways to inspire consumers to take additional action.
Larkspur’s work revealed that traditional ‘green’ messages, saving the planet or even saving money were at best tired and at worst counterproductive. Instead, consumers across the region demonstrated a powerful aversion to waste that was a compelling catalyst to action.
“Larkspur brought fresh thinking to the challenge of customer engagement. They delivered marketing and social media tools to activate a wide range of utility customers and provide unprecedented flexibility to our members. We asked for a lot. Larkspur exceeded our expectations in every way.