What We Do

Larkspur clients count on us to find the best paths forward. We excel at working with smart leaders in dynamic markets – from established companies ready to leverage hard-won advantages to startups with powerful ideas.  We combine our B2B and B2C experience to help clients anticipate and accelerate change in some of the fastest moving markets:

♦ HEALTHCARE & ELDERCARE ♦ ENERGY EFFICIENCY & RENEWABLES ♦

♦ IDENTITY MANAGEMENT & IDENTITY PROTECTION ♦

♦  FINANCIAL SERVICES ♦

♦ SaaS & PaaS BUSINESS MODELS ♦

Larkspur uses rigorous data analytics, agile market research and a human-centered approach to uncover the most valuable opportunities and translate them into a market presence that commands attention among the most desired audiences.

We collaborate with our clients to build go-to-market strategies around four levers of success:

          AUDIENCE
          Who do you have, who do you need

          BRAND & COMMUNICATIONS
          Authentic to you, powerfully persuasive to your customers & prospects

          PACKAGE, PRICE & POSITION ACROSS CHANNELS
          Win in the real world, not just on the white board

          CUSTOMER ENGAGEMENT
          Data-driven and customer-focused

In today’s markets, the sales cycle never ends:  go-to-market strategy quickly morphs into grow-in-market strategy. We partner with our clients to get in, stay nimble and build on success.